Sprite

Sprite invited Snapchat users in Brazil to put their Snapcodes on millions of its soda cans.

The effort, dubbed RFRSH Na Lata (meaning "refresh on the can"), is showing up fresh contents from sprite and influencers profiles on snapchat.

Besides the consumers can submit their Snapcodes via a microsite and they can be featured by the Coca-Cola-owned soda.

Video teaser

Video campaign

Site

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Mobile

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Agency: CUBOCC/FLAGCX
Creative Director: Roberto Martini
Head of Art: Nando Sperb
Concept: Luiz Mastropietro, Bruno Reis, Maria Guimarães
Art Directors: Nando Sperb, Bruno Reis
Art Assistant: Felipe Uchoa, Cezar Arai
Copywriter: Maria Guimarães
Video Production: The Kumite
Video Director: GotaCX
Client: Sprite