The Electric AI Canvas

– FOR BMW GLOBAL

BMW unveiled "The Electric AI Canvas" at Art Basel in Basel 2023, an installation inspired by the new BMW i5. An extension of the entirely virtual work "The Ultimate AI Masterpiece."

It transforms the 100% electric BMW i5 into a dynamic canvas of distinct generative art. It features works by contemporary artists Esther Mahlangu, Kohei Nawa, Eric N. Mack, Koo Jiyoon, and Bin Woo Hyuk.

Following its exhibition at Basel, “The Electric AI Canvas” traveled to Korea at Frieze Seoul and Turkey at the 18th Edition Contemporary Istanbul.

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My role: Creative and Art Director
Production: GS&P Labs
Agency: Goodby Silverstein & Partners

Selected Works

Magic Words– HP

A.I. vs K.I.– Lunchables

Powered by K.I.– Lunchables

Water on Mars– Sodastream

Something to help you remember– Liberty Mutual

BMW Grillz– BMW USA

Your Future Guide– Smithsonian

Outride ADHD– Specialized

Summer on– BMW USA

Crash from Home– Doritos

Dreamland VR– Oakley

Nalata Art Co.– Nalata

Are we there yet?– BMW USA

Sweet Rainbow– Sweet Rainbow

RFRSH can– Sprite

The world's fastest bike– Specialized

Appito– Appito

Be the Monster– Fila

Live the legacy– Fila

O.bra Festival– Instagrafite

©Sperb Sr. Creative at GS&P

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