From AI to Art Basel: BMW unveils the electric AI canvas as the next phase of its AI masterpiece.
BMW unveiled "The Electric AI Canvas" at Art Basel in Basel 2023, an installation inspired by the new BMW i5. An extension of the entirely virtual work "The Ultimate AI Masterpiece."
It transforms the 100% electric BMW i5 into a dynamic canvas of distinct generative art. It features works by contemporary artists Esther Mahlangu, Kohei Nawa, Eric N. Mack, Koo Jiyoon, and Bin Woo Hyuk.
Following its exhibition at Basel, “The Electric AI Canvas” traveled to Korea at Frieze Seoul and Turkey at the 18th Edition Contemporary Istanbul.
My role: Creative and Art Director
Production: GS&P Labs
Agency: Goodby Silverstein & Partners
Selected Works
Magic Words– HP
The Ultimate AI Masterpiece– BMW Global
A.I. vs K.I.– Lunchables
Powered by K.I.– Lunchables
Slay AIProject type
Water on Mars– Sodastream
No one is just one flavor– Truly
Dreamland VR– Oakley
Outride ADHD– Specialized
/Imagined Stories– PERSONAL PROJECT
Your Future Guide– Smithsonian
RFRSH can– Sprite
Joy is a simple recipe– Lay's Global
Nalata Art Co.– Nalata
Something to help you remember– Liberty Mutual
BMW Grillz– BMW USA
Summer on– BMW USA
Live the legacy– Fila
Everyone can Photoshop– Adobe
Crash from Home– Doritos
Goodby Silverstein AI– GS&P
The battle of Doritos– Doritos
Are we there yet?– BMW USA
The world's fastest bike– Specialized
Appito– Appito
Be the Monster– Fila
O.bra Festival– Instagrafite