A fun tribute to the Ultimate dust-licking challenge.

It’s no secret that the boldest part about eating Doritos is licking the dust off your fingers afterward. But catching Doritos dust is no easy feat. In this spot, Doritos reminded their fans that eating Doritos is not over until it’s over. And that every speck of dust is worth the sacrifice.

05-posters-DORITOS-DUST

My role: Creative and Art Director
Director: Lucas Shannon
Agency: Goodby Silverstein & Partners

Selected Works

Hiders KeepersProject type

Get UnreadyProject type

A.I. vs K.I.– Lunchables

Water on Mars– Sodastream

Powered by K.I.– Lunchables

Magic Words– HP

BMW Grillz– BMW USA

The Electric AI Canvas– BMW Global

Joy is a simple recipe– Lay's Global

Something to help you remember– Liberty Mutual

Dreamland VR– Oakley

Outride ADHD– Specialized

/Imagined Stories– PERSONAL PROJECT

Your Future Guide– Smithsonian

RFRSH can– Sprite

Are we there yet?– BMW USA

Nalata Art Co.– Nalata

Summer on– BMW USA

Live the legacy– Fila

J&J ReachProject type

Slay AIProject type

Crash from Home– Doritos

BloomProject type

Sweet Rainbow– Sweet Rainbow

The world's fastest bike– Specialized

Doritos DustProject type

©Sperb

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