A fun tribute to the Ultimate dust-licking challenge.
It’s no secret that the boldest part about eating Doritos is licking the dust off your fingers afterward. But catching Doritos dust is no easy feat. In this spot, Doritos reminded their fans that eating Doritos is not over until it’s over. And that every speck of dust is worth the sacrifice.
My role: Creative and Art Director
Director: Lucas Shannon
Agency: Goodby Silverstein & Partners
Selected Works
Hiders KeepersProject type
Get UnreadyProject type
A.I. vs K.I.– Lunchables
Water on Mars– Sodastream
The Ultimate AI Masterpiece– BMW Global
Powered by K.I.– Lunchables
Magic Words– HP
BMW Grillz– BMW USA
No one is just one flavor– Truly
The Electric AI Canvas– BMW Global
Joy is a simple recipe– Lay's Global
Something to help you remember– Liberty Mutual
Dreamland VR– Oakley
Outride ADHD– Specialized
/Imagined Stories– PERSONAL PROJECT
Your Future Guide– Smithsonian
RFRSH can– Sprite
Goodby Silverstein AI– GS&P
Are we there yet?– BMW USA
Nalata Art Co.– Nalata
Summer on– BMW USA
Everyone can Photoshop– Adobe
Live the legacy– Fila
J&J ReachProject type
Slay AIProject type
Crash from Home– Doritos
BloomProject type
Sweet Rainbow– Sweet Rainbow
The world's fastest bike– Specialized
Adobe Experience CloudProject type
Doritos DustProject type