Everyone can clone, blur, dodge, distort, multiply, heal, transform, sharpen, stylize, smudge…

There are 3.1M results for “Photoshop tutorials” on Google. But the top comment is still that Photoshop is difficult, intimidating, and time-consuming. Everyone perceives Photoshop to be difficult because up until now, it’s been reserved for the pros. But if creating isn’t just for the pros, Photoshop can’t be just for the pros.

My role: Creative and Art Director
Designer: Pedro Zuccolini
Production: E-level GS&P
Agency: Goodby Silverstein & Partners