Everyone can Photoshop
– FOR ADOBE
There are 3.1M results for “Photoshop tutorials” on Google. But the top comment is still that Photoshop is difficult, intimidating, and time-consuming. Everyone perceives Photoshop to be difficult because up until now, it’s been reserved for the pros.
But if creating isn’t just for the pros, Photoshop can’t be just for the pros.
My role: Creative and Art Director
Designer: Pedro Zuccolini
Production: E-level GS&P
Agency: Goodby Silverstein & Partners
Selected Works
Powered by K.I.– Lunchables
A.I. vs K.I.– Lunchables
Magic Words– HP
The Ultimate AI Masterpiece– BMW Global
Water on Mars– Sodastream
Your Future Guide– Smithsonian
The Electric AI Canvas– BMW Global
Something to help you remember– Liberty Mutual
Dreamland VR– Oakley
Nalata Art Co.– Nalata
Goodby Silverstein AI– GS&P
No one is just one flavor– Truly
BMW Grillz– BMW USA
Sweet Rainbow– Sweet Rainbow
Outride ADHD– Specialized
Crash from Home– Doritos
RFRSH can– Sprite
The world's fastest bike– Specialized
Appito– Appito
Are we there yet?– BMW USA
Summer on– BMW USA
The battle of Doritos– Doritos
Be the Monster– Fila
Live the legacy– Fila
O.bra Festival– Instagrafite