HP is helping people preserve one of their greatest treasures: their memories.

Imagine a country where over 13 million people cannot read or write. How many unheard stories have been forgotten, along with countless precious memories? Magic Words is a multi-awarded collaboration with HP that brings to life the first book written by people who've never written before.

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My role: Creative, Art Director, and Designer
Director: Leandro HBL
DoP: Vagner Jabour
Photographers: Gabriel Bianchini, José Cabaço, Ale Charro, and Samuel Costa
Agency: AlmapBBDO

Selected Works

Hiders KeepersProject type

A.I. vs K.I.– Lunchables

Get UnreadyProject type

Powered by K.I.– Lunchables

Water on Mars– Sodastream

The Purple StormProject type

BMW Grillz– BMW USA

The Electric AI Canvas– BMW Global

Joy is a simple recipe– Lay's Global

Something to help you remember– Liberty Mutual

Dreamland VR– Oakley

Outride ADHD– Specialized

/Imagined Stories– PERSONAL PROJECT

Your Future Guide– Smithsonian

RFRSH can– Sprite

Are we there yet?– BMW USA

Nalata Art Co.– Nalata

Summer on– BMW USA

Live the legacy– Fila

Slay AIProject type

Crash from Home– Doritos

BloomProject type

Sweet Rainbow– Sweet Rainbow

The world's fastest bike– Specialized

©Sperb

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