Magic Words

– FOR HP

Imagine a country where over 13 million people cannot read or write. How many unheard stories have been forgotten, along with countless precious memories?

Magic Words is a multi-awarded collaboration with HP that brings to life the first book written by people who've never written before.

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My role: Creative, Art Director, and Visual Designer
Director: Leandro HBL
DoP: Vagner Jabour
Photographers: Gabriel Bianchini, José Cabaço, Ale Charro, and Samuel Costa
Agency: AlmapBBDO

Selected Works

A.I. vs K.I.– Lunchables

Powered by K.I.– Lunchables

Water on Mars– Sodastream

Something to help you remember– Liberty Mutual

BMW Grillz– BMW USA

Your Future Guide– Smithsonian

Outride ADHD– Specialized

The Electric AI Canvas– BMW Global

Summer on– BMW USA

Crash from Home– Doritos

Dreamland VR– Oakley

Nalata Art Co.– Nalata

Are we there yet?– BMW USA

Sweet Rainbow– Sweet Rainbow

RFRSH can– Sprite

The world's fastest bike– Specialized

Appito– Appito

Be the Monster– Fila

Live the legacy– Fila

O.bra Festival– Instagrafite

©Sperb Sr. Creative at GS&P

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