Live the legacy

– FOR FILA

Bjorn Borg. Tupac. Derek Jeter. Grant Hill. FILA has always been associated with legends who helped shape the sportswear culture in the past, but the brand has faded in recent years.

To reposition it as a fashion sportswear brand, we brought back the glamour from its iconic past and created a story to remind people that legacy is something you build and live in now, not in the future.

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My role: Creative, Head of Art, and Art Director
Agency: FLAGCX

Selected Works

Magic Words– HP

A.I. vs K.I.– Lunchables

Powered by K.I.– Lunchables

Water on Mars– Sodastream

Something to help you remember– Liberty Mutual

BMW Grillz– BMW USA

Your Future Guide– Smithsonian

Outride ADHD– Specialized

The Electric AI Canvas– BMW Global

Summer on– BMW USA

Crash from Home– Doritos

Dreamland VR– Oakley

Nalata Art Co.– Nalata

Are we there yet?– BMW USA

Sweet Rainbow– Sweet Rainbow

RFRSH can– Sprite

The world's fastest bike– Specialized

Appito– Appito

Be the Monster– Fila

O.bra Festival– Instagrafite

©Sperb Sr. Creative at GS&P

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