Liberty Mutual's poke fun at advertising cliches to help you remember Liberty Mutual customizes home insurance.
Every day, we’re inundated with commercials that utilize familiar advertising tropes and cliches. And, while other ads may try to hide their use of these familiar tools, Liberty Mutual’s “Something to Help You Remember” campaign embraces them.
My role: Creative and Art Director
Director: Director: Tim Godsall
Agency: Goodby Silverstein & Partners
Selected Works
Magic Words– HP
The Ultimate AI Masterpiece– BMW Global
A.I. vs K.I.– Lunchables
Powered by K.I.– Lunchables
Slay AIProject type
Water on Mars– Sodastream
No one is just one flavor– Truly
Dreamland VR– Oakley
Outride ADHD– Specialized
J&J ReachProject type
/Imagined Stories– PERSONAL PROJECT
Your Future Guide– Smithsonian
RFRSH can– Sprite
Joy is a simple recipe– Lay's Global
Doritos DustProject type
Adobe Experience CloudProject type
The Electric AI Canvas– BMW Global
Nalata Art Co.– Nalata
HerakutProject type
BMW Grillz– BMW USA
Summer on– BMW USA
Live the legacy– Fila
Everyone can Photoshop– Adobe
Crash from Home– Doritos
Goodby Silverstein AI– GS&P
The battle of Doritos– Doritos
BloomProject type
Are we there yet?– BMW USA
Sweet Rainbow– Sweet Rainbow
The world's fastest bike– Specialized
Appito– Appito
Be the Monster– Fila
O.bra Festival– Instagrafite