Liberty Mutual's poke fun at advertising cliches to help you remember Liberty Mutual customizes home insurance.
Every day, we’re inundated with commercials that utilize familiar advertising tropes and cliches. And, while other ads may try to hide their use of these familiar tools, Liberty Mutual’s “Something to Help You Remember” campaign embraces them.
My role: Creative and Art Director
Director: Director: Tim Godsall
Agency: Goodby Silverstein & Partners
Selected Works
Hiders KeepersProject type
A.I. vs K.I.– Lunchables
The Ultimate AI Masterpiece– BMW Global
Get UnreadyProject type
Powered by K.I.– Lunchables
Water on Mars– Sodastream
The Purple StormProject type
Magic Words– HP
BMW Grillz– BMW USA
No one is just one flavor– Truly
The Electric AI Canvas– BMW Global
Joy is a simple recipe– Lay's Global
Dreamland VR– Oakley
Outride ADHD– Specialized
/Imagined Stories– PERSONAL PROJECT
Your Future Guide– Smithsonian
RFRSH can– Sprite
Goodby Silverstein AI– GS&P
Are we there yet?– BMW USA
Nalata Art Co.– Nalata
Summer on– BMW USA
Everyone can Photoshop– Adobe
Live the legacy– Fila
Slay AIProject type
Crash from Home– Doritos
The battle of Doritos– Doritos
BloomProject type
Sweet Rainbow– Sweet Rainbow
The world's fastest bike– Specialized