The Ultimate AI Masterpiece

– FOR BMW GLOBAL

In 1975, Alexander Calder was the first artist to use a BMW as his canvas. Since then, many other renowned artists, including Frank Stella, Roy Lichtenstein, and Andy Warhol, have collaborated with BMW.

To celebrate BMW's 50th anniversary of cultural engagement, we invited a new intelligence to leave its mark on the brand and create The Ultimate AI Masterpiece.

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My role: Creative and Art Director 
Production: GS&P Labs

Agency: Goodby Silverstein & Partners

Selected Works

Magic Words– HP

A.I. vs K.I.– Lunchables

Powered by K.I.– Lunchables

Water on Mars– Sodastream

Something to help you remember– Liberty Mutual

BMW Grillz– BMW USA

Your Future Guide– Smithsonian

Outride ADHD– Specialized

The Electric AI Canvas– BMW Global

Summer on– BMW USA

Crash from Home– Doritos

Dreamland VR– Oakley

Nalata Art Co.– Nalata

Are we there yet?– BMW USA

Sweet Rainbow– Sweet Rainbow

RFRSH can– Sprite

The world's fastest bike– Specialized

Appito– Appito

Be the Monster– Fila

Live the legacy– Fila

O.bra Festival– Instagrafite

©Sperb Sr. Creative at GS&P

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