A new approach to exhibit art that reflects BMW's cultural and innovative history.
In 1975, Alexander Calder was the first artist to use a BMW as his canvas. Since then, many other renowned artists, including Frank Stella, Roy Lichtenstein, and Andy Warhol, have collaborated with BMW. To celebrate BMW's 50th anniversary of cultural engagement, we invited a new intelligence to leave its mark on the brand and create The Ultimate AI Masterpiece.
My role: Creative, Art Director, and Designer
Agency: Goodby Silverstein & Partners
Selected Works
Hiders KeepersProject type
A.I. vs K.I.– Lunchables
Get UnreadyProject type
Powered by K.I.– Lunchables
Water on Mars– Sodastream
The Purple StormProject type
Magic Words– HP
BMW Grillz– BMW USA
No one is just one flavor– Truly
The Electric AI Canvas– BMW Global
Joy is a simple recipe– Lay's Global
Something to help you remember– Liberty Mutual
Dreamland VR– Oakley
Outride ADHD– Specialized
/Imagined Stories– PERSONAL PROJECT
Your Future Guide– Smithsonian
RFRSH can– Sprite
Goodby Silverstein AI– GS&P
Are we there yet?– BMW USA
Nalata Art Co.– Nalata
Summer on– BMW USA
Everyone can Photoshop– Adobe
Live the legacy– Fila
J&J ReachProject type
Slay AIProject type
Crash from Home– Doritos
The battle of Doritos– Doritos
BloomProject type
Sweet Rainbow– Sweet Rainbow
The world's fastest bike– Specialized
Adobe Experience CloudProject type