In a world overshadowed by AI, Lunchables stands for KI.
Lunchables Dunkables is a new snack that lets kids create and imagine new flavor combinations. But how do we show the power of kid creativity when everyone is focused on A.I. creativity?
We held focus groups for kids to try our snack and noticed that they imagined our chicken nuggets as chicken planets, pretzel twists as magic swords, and mozza sticks as yellow submarines. They didn’t just eat it; they imagined entire worlds with it.
So, we decided to show how AI was no match for KI (Kid Imagination).
My role: Creative and Art Director
Director: Joseph Mann
DoP: Carlos Veron
Production Company: BlinkINK
Pos-Production Company: AbsolutePost
Agency: Goodby Silverstein & Partners
Selected Works
Hiders KeepersProject type
A.I. vs K.I.– Lunchables
The Ultimate AI Masterpiece– BMW Global
Get UnreadyProject type
Water on Mars– Sodastream
The Purple StormProject type
Magic Words– HP
BMW Grillz– BMW USA
No one is just one flavor– Truly
The Electric AI Canvas– BMW Global
Joy is a simple recipe– Lay's Global
Something to help you remember– Liberty Mutual
Dreamland VR– Oakley
Outride ADHD– Specialized
/Imagined Stories– PERSONAL PROJECT
Your Future Guide– Smithsonian
RFRSH can– Sprite
Goodby Silverstein AI– GS&P
Are we there yet?– BMW USA
Nalata Art Co.– Nalata
Summer on– BMW USA
Everyone can Photoshop– Adobe
Live the legacy– Fila
J&J ReachProject type
Slay AIProject type
Crash from Home– Doritos
The battle of Doritos– Doritos
BloomProject type
Sweet Rainbow– Sweet Rainbow
The world's fastest bike– Specialized
Adobe Experience CloudProject type