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– FOR LUNCHABLES DUNKABLES

Lunchables Dunkables is a new snack that lets kids create and imagine new flavor combinations. But how do we show the power of kid creativity when everyone is focused on A.I. creativity?

We held focus groups for kids to try our snack, and noticed that they imagined our chicken nuggets as chicken planets, pretzel twists as magic swords, and mozza sticks as yellow submarines. They didn’t just eat it, they imagined entire worlds with it. So we decided to show how A.I. was no match for K.I. (Kid Imagination).

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My role: Creative and Art Director
Director: Joseph Mann
DoP: Carlos Veron
Production Company: BlinkINK
Pos-Production Company: AbsolutePost
Agency: Goodby Silverstein & Partners

Selected Works

Magic Words– HP

A.I. vs K.I.– Lunchables

Water on Mars– Sodastream

Something to help you remember– Liberty Mutual

BMW Grillz– BMW USA

Your Future Guide– Smithsonian

Outride ADHD– Specialized

The Electric AI Canvas– BMW Global

Summer on– BMW USA

Crash from Home– Doritos

Dreamland VR– Oakley

Nalata Art Co.– Nalata

Are we there yet?– BMW USA

Sweet Rainbow– Sweet Rainbow

RFRSH can– Sprite

The world's fastest bike– Specialized

Appito– Appito

Be the Monster– Fila

Live the legacy– Fila

O.bra Festival– Instagrafite

©Sperb Sr. Creative at GS&P

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