In a world overshadowed by AI, Lunchables stands for KI.

Lunchables Dunkables is a new snack that lets kids create and imagine new flavor combinations. But how do we show the power of kid creativity when everyone is focused on A.I. creativity?
We held focus groups for kids to try our snack and noticed that they imagined our chicken nuggets as chicken planets, pretzel twists as magic swords, and mozza sticks as yellow submarines. They didn’t just eat it; they imagined entire worlds with it. So, we decided to show how AI was no match for KI (Kid Imagination).

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My role: Creative and Art Director
Director: Joseph Mann
DoP: Carlos Veron
Production Company: BlinkINK
Pos-Production Company: AbsolutePost
Agency: Goodby Silverstein & Partners

Selected Works

Magic Words– HP

A.I. vs K.I.– Lunchables

Slay AIProject type

Water on Mars– Sodastream

Dreamland VR– Oakley

Outride ADHD– Specialized

/Imagined Stories– PERSONAL PROJECT

Your Future Guide– Smithsonian

RFRSH can– Sprite

Joy is a simple recipe– Lay's Global

The Electric AI Canvas– BMW Global

Nalata Art Co.– Nalata

Something to help you remember– Liberty Mutual

BMW Grillz– BMW USA

Summer on– BMW USA

Live the legacy– Fila

Crash from Home– Doritos

Are we there yet?– BMW USA

The world's fastest bike– Specialized

Appito– Appito

Be the Monster– Fila

O.bra Festival– Instagrafite

©Sperb

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