In a world overshadowed by AI, Lunchables stands for KI.

Lunchables Dunkables is a new snack that lets kids create and imagine new flavor combinations. But how do we show the power of kid creativity when everyone is focused on A.I. creativity?
We held focus groups for kids to try our snack and noticed that they imagined our chicken nuggets as chicken planets, pretzel twists as magic swords, and mozza sticks as yellow submarines. They didn’t just eat it; they imagined entire worlds with it.
So, we decided to show how AI was no match for KI (Kid Imagination).

My role: Creative and Art Director
Director: Joseph Mann
DoP: Carlos Veron
Production Company: BlinkINK
Pos-Production Company: AbsolutePost
Agency: Goodby Silverstein & Partners