We Truly called Dua Lipa to show off all her flavors.
Truly Hard Seltzer has more flavors than any other spiked seltzer brand in the US. With that in mind, we conceived the "No one is just one flavor" campaign—a big, open-armed gesture of acceptance in an otherwise polarized world. In this dreamy spot, we teamed up with global music phenomenon Dua Lipa and director David LaChapelle for an iconic piece of film that features Dua Lipa as more than a pop star because No one is just one flavor.
My role: Creative and Art Director
Director and Photography: David LaChapelle
Agency: Goodby Silverstein & Partners
Selected Works
Magic Words– HP
The Ultimate AI Masterpiece– BMW Global
A.I. vs K.I.– Lunchables
Dreamland VR– Oakley
/Imagined Stories– PERSONAL PROJECT
Water on Mars– Sodastream
Powered by K.I.– Lunchables
RFRSH can– Sprite
Joy is a simple recipe– Lay's Global
Nalata Art Co.– Nalata
Outride ADHD– Specialized
Your Future Guide– Smithsonian
Something to help you remember– Liberty Mutual
BMW Grillz– BMW USA
The Electric AI Canvas– BMW Global
Summer on– BMW USA
Live the legacy– Fila
Everyone can Photoshop– Adobe
Crash from Home– Doritos
Goodby Silverstein AI– GS&P
The battle of Doritos– Doritos
Are we there yet?– BMW USA
The world's fastest bike– Specialized
Appito– Appito
Be the Monster– Fila
O.bra Festival– Instagrafite