We Truly called Dua Lipa to show off all her flavors.
Truly Hard Seltzer has more flavors than any other spiked seltzer brand in the US. With that in mind, we conceived the "No one is just one flavor" campaign—a big, open-armed gesture of acceptance in an otherwise polarized world. In this dreamy spot, we teamed up with global music phenomenon Dua Lipa and director David LaChapelle for an iconic piece of film that features Dua Lipa as more than a pop star because No one is just one flavor.
My role: Creative and Art Director
Director and Photography: David LaChapelle
Agency: Goodby Silverstein & Partners
Selected Works
Hiders KeepersProject type
Get UnreadyProject type
A.I. vs K.I.– Lunchables
Water on Mars– Sodastream
The Ultimate AI Masterpiece– BMW Global
Powered by K.I.– Lunchables
Magic Words– HP
BMW Grillz– BMW USA
The Electric AI Canvas– BMW Global
Joy is a simple recipe– Lay's Global
Something to help you remember– Liberty Mutual
Dreamland VR– Oakley
Outride ADHD– Specialized
/Imagined Stories– PERSONAL PROJECT
Your Future Guide– Smithsonian
RFRSH can– Sprite
Goodby Silverstein AI– GS&P
Are we there yet?– BMW USA
Nalata Art Co.– Nalata
Summer on– BMW USA
Everyone can Photoshop– Adobe
Live the legacy– Fila
J&J ReachProject type
Slay AIProject type
Crash from Home– Doritos
The battle of Doritos– Doritos
BloomProject type
Sweet Rainbow– Sweet Rainbow
The world's fastest bike– Specialized
Adobe Experience CloudProject type
Doritos DustProject type