The world's fastest bike

– FOR SPECIALIZED

A print ad campaign for Specialized, featuring the world's fastest bike yet.

We explored purely copywriting craft, typography, and the bicycle photos.

cover-specialized2
13-TARMAC
12-TARMAC
16-TARMAC
15-TARMAC
14-TARMAC
10-TARMAC
08-TARMAC
07-TARMAC
06-TARMAC
05-TARMAC
18-TARMAC

My role: Creative and Art Director
Agency: Goodby Silverstein & Partners

Selected Works

Magic Words– HP

A.I. vs K.I.– Lunchables

Powered by K.I.– Lunchables

Water on Mars– Sodastream

Something to help you remember– Liberty Mutual

BMW Grillz– BMW USA

Your Future Guide– Smithsonian

Outride ADHD– Specialized

The Electric AI Canvas– BMW Global

Summer on– BMW USA

Crash from Home– Doritos

Dreamland VR– Oakley

Nalata Art Co.– Nalata

Are we there yet?– BMW USA

Sweet Rainbow– Sweet Rainbow

RFRSH can– Sprite

Appito– Appito

Be the Monster– Fila

Live the legacy– Fila

O.bra Festival– Instagrafite

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