Feel the drop: Oakley’s 'Dreamland VR' and Bob Burnquist bring megaramp thrills packed in new skate shoes.

An immersive experience in the Megaramp with Bob Burnquist - that comes inside the brand’s new skate shoe box. To promote the launch of Oakley’s first skate shoes with Bob Burnquist’s signature, we created “Oakley Dreamland VR”: an immersive VR experience of a drop in the Megaramp with Bob Burnquist. The experience allows people to discover the feeling of a full drop in the gigantic ramp in Bob’s backyard.

imagem-oakley-1920
10-img-project-oakley
09-img-project-oakley
08-img-project-oakley
11-img-project-oakley
12-img-project-oakley
13-img-project-oakley
14-img-project-oakley
15-img-project-oakley
06-cover-project-oakley
16-img-project-oakley
18-img-project-oakley
17-img-project-oakley
19-img-project-oakley
20-img-project-oakley
27-desktop-project-oakley
OAKLEY-2
KV_FINAL_1_1

My role: Creative, Head of Art, and Art Director
Director: Felipe Zapelini
Agency: CUBOCC (Now SOKO)

Selected Works

Magic Words– HP

A.I. vs K.I.– Lunchables

Powered by K.I.– Lunchables

Slay AIProject type

Water on Mars– Sodastream

Outride ADHD– Specialized

/Imagined Stories– PERSONAL PROJECT

Your Future Guide– Smithsonian

RFRSH can– Sprite

Joy is a simple recipe– Lay's Global

The Electric AI Canvas– BMW Global

Nalata Art Co.– Nalata

Something to help you remember– Liberty Mutual

BMW Grillz– BMW USA

Summer on– BMW USA

Live the legacy– Fila

Crash from Home– Doritos

Are we there yet?– BMW USA

The world's fastest bike– Specialized

Appito– Appito

Be the Monster– Fila

O.bra Festival– Instagrafite

©Sperb

View