/Imagined Stories

– FOR NOAH SPERB

Being a parent boosts my creativity by constantly challenging me to see the world through my kid’s eyes. Every day is an adventure, and I find myself coming up with new ways to entertain, educate, and engage with him. Recently, I started a fun project with my 2.5-year-old son. It’s an exercise in remixing things. It’s amazing how kids can think up so many things.

Our deal is simple: every time we play together, especially outdoors, I joke with him that he has to “pay” me for that time with an idea. He always comes up with the craziest combinations of animals and things he loves that we find in our moments together. 

Then, I use AI tools to create pictures and stories based on his ideas. It’s been a wonderful experience seeing his excitement and imagination come to life in different ways. He even helps me select the outcome and suggests details and changes because, in the end, he is kind of the client here. :)

The following steps Noah (client) asked is to turn them into books (and I agree because I don’t want him looking at these weird creatures at the computer or cellphone screen); besides that, he wants me to bring the ideas of his friends to life.

01B
03B
04B
02B
05B
15-SPIDECAVATOR
16-SPIDECAVATOR
13-ROLYRAILER
14-ROLYRAILER
05-PIGGERAY
06-PIGGERAY
17-VELOCIRAFFE
18-VELOCIRAFFE
11-ROOTY
12-ROOTY
09-PUFFER
10-PUFFER
07-FINTASTIC
08-FINTASTIC
03-FIREBUG
04-FIREBUG
01-PARROCKET
02-PARROCKET
TYPESVELOCIRAFFE
TYPESTHE-ROLY-RAILER
TYPESTHE-ROOTY-WRIGGLE
TYPESTHE-HANDY-PUFFER
TYPESTHE-FLIER-PIGGERAY
TYPESPARROCKET
TYPESFIREBUG-JUMPER

My role: Creative Concept, Design and AI prompt writer
Client: Noah Sperb
Tools: Midjourney and OpenAI
Agency: Sperb.co

Selected Works

Magic Words– HP

A.I. vs K.I.– Lunchables

Powered by K.I.– Lunchables

Water on Mars– Sodastream

Something to help you remember– Liberty Mutual

BMW Grillz– BMW USA

Your Future Guide– Smithsonian

Outride ADHD– Specialized

Joy is a simple recipe– Lay's Global

The Electric AI Canvas– BMW Global

Summer on– BMW USA

Crash from Home– Doritos

Dreamland VR– Oakley

Nalata Art Co.– Nalata

Are we there yet?– BMW USA

Sweet Rainbow– Sweet Rainbow

RFRSH can– Sprite

The world's fastest bike– Specialized

Appito– Appito

Be the Monster– Fila

Live the legacy– Fila

O.bra Festival– Instagrafite

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