From cars to culture: BMW introduces iconic grillz jewerly inspired by classic grille.
With the All-new 2 Series, BMW wanted to reach a younger, more urban audience. So, we decided to celebrate an iconic part of the vehicle, the grill, by designing an incredible piece of Jewelry: BMW Grillz.
BMW Grillz was featured across the global launch campaign for the 2 Series.
My role: Creative, Art Director, and Product Designer
Agency: Goodby Silverstein & Partners
Selected Works
Magic Words– HP
The Ultimate AI Masterpiece– BMW Global
A.I. vs K.I.– Lunchables
Powered by K.I.– Lunchables
Slay AIProject type
Water on Mars– Sodastream
No one is just one flavor– Truly
Dreamland VR– Oakley
Outride ADHD– Specialized
/Imagined Stories– PERSONAL PROJECT
Your Future Guide– Smithsonian
RFRSH can– Sprite
Joy is a simple recipe– Lay's Global
The Electric AI Canvas– BMW Global
Nalata Art Co.– Nalata
Something to help you remember– Liberty Mutual
Summer on– BMW USA
Live the legacy– Fila
Everyone can Photoshop– Adobe
Crash from Home– Doritos
Goodby Silverstein AI– GS&P
The battle of Doritos– Doritos
Are we there yet?– BMW USA
The world's fastest bike– Specialized
Appito– Appito
Be the Monster– Fila
O.bra Festival– Instagrafite