From cars to culture: BMW introduces iconic grillz jewerly inspired by classic grille.
With the All-new 2 Series, BMW wanted to reach a younger, more urban audience. So, we decided to celebrate an iconic part of the vehicle, the grill, by designing an incredible piece of Jewelry: BMW Grillz. BMW Grillz was featured across the global launch campaign for the 2 Series.
My role: Creative, Art Director, and Product Designer
Agency: Goodby Silverstein & Partners
Selected Works
Hiders KeepersProject type
A.I. vs K.I.– Lunchables
The Ultimate AI Masterpiece– BMW Global
Get UnreadyProject type
Powered by K.I.– Lunchables
Water on Mars– Sodastream
The Purple StormProject type
Magic Words– HP
No one is just one flavor– Truly
The Electric AI Canvas– BMW Global
Joy is a simple recipe– Lay's Global
Something to help you remember– Liberty Mutual
Dreamland VR– Oakley
Outride ADHD– Specialized
/Imagined Stories– PERSONAL PROJECT
Your Future Guide– Smithsonian
RFRSH can– Sprite
Goodby Silverstein AI– GS&P
Are we there yet?– BMW USA
Nalata Art Co.– Nalata
Summer on– BMW USA
Everyone can Photoshop– Adobe
Live the legacy– Fila
Slay AIProject type
Crash from Home– Doritos
The battle of Doritos– Doritos
BloomProject type
Sweet Rainbow– Sweet Rainbow
The world's fastest bike– Specialized