Are we there yet? A tribute to endless innovation.
In this spot, we take the viewer on a journey through BMW’s unparalleled legacy of innovation. Directed by Mark Jenkinson, the ad showcases the brand's innovative spirit while asking, “Are we there yet?” without answering it. Because not every journey has an end.
My role: Creative and Art Director
Director: Mark Jenkinson
Agency: Goodby Silverstein & Partners
Selected Works
Hiders KeepersProject type
A.I. vs K.I.– Lunchables
The Ultimate AI Masterpiece– BMW Global
Get UnreadyProject type
Powered by K.I.– Lunchables
Water on Mars– Sodastream
The Purple StormProject type
Magic Words– HP
BMW Grillz– BMW USA
No one is just one flavor– Truly
The Electric AI Canvas– BMW Global
Joy is a simple recipe– Lay's Global
Something to help you remember– Liberty Mutual
Dreamland VR– Oakley
Outride ADHD– Specialized
/Imagined Stories– PERSONAL PROJECT
Your Future Guide– Smithsonian
RFRSH can– Sprite
Goodby Silverstein AI– GS&P
Nalata Art Co.– Nalata
Summer on– BMW USA
Everyone can Photoshop– Adobe
Live the legacy– Fila
Slay AIProject type
Crash from Home– Doritos
The battle of Doritos– Doritos
BloomProject type
Sweet Rainbow– Sweet Rainbow
The world's fastest bike– Specialized