Are we there yet? A tribute to endless innovation.
In this spot, we take the viewer on a journey through BMW’s unparalleled legacy of innovation. Directed by Mark Jenkinson, the ad showcases the brand's innovative spirit while asking, “Are we there yet?” without answering it. Because not every journey has an end.
My role: Creative and Art Director
Director: Mark Jenkinson
Agency: Goodby Silverstein & Partners
Selected Works
Magic Words– HP
The Ultimate AI Masterpiece– BMW Global
A.I. vs K.I.– Lunchables
Powered by K.I.– Lunchables
Slay AIProject type
Water on Mars– Sodastream
No one is just one flavor– Truly
Dreamland VR– Oakley
Outride ADHD– Specialized
/Imagined Stories– PERSONAL PROJECT
Your Future Guide– Smithsonian
RFRSH can– Sprite
Joy is a simple recipe– Lay's Global
The Electric AI Canvas– BMW Global
Nalata Art Co.– Nalata
Something to help you remember– Liberty Mutual
BMW Grillz– BMW USA
Summer on– BMW USA
Live the legacy– Fila
Everyone can Photoshop– Adobe
Crash from Home– Doritos
Goodby Silverstein AI– GS&P
The battle of Doritos– Doritos
The world's fastest bike– Specialized
Appito– Appito
Be the Monster– Fila
O.bra Festival– Instagrafite