Are we there yet?

– FOR BMW USA

In this spot, we take the viewer on a journey through BMW’s unparalleled legacy of innovation. Directed by Mark Jenkinson, the ad showcases the brand's innovative spirit while asking, “Are we there yet?” without answering it. 

Because not every journey has an end.

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My role: Creative and Art Director
Director: Mark Jenkinson
Agency: Goodby Silverstein & Partners

Selected Works

Magic Words– HP

A.I. vs K.I.– Lunchables

Powered by K.I.– Lunchables

Water on Mars– Sodastream

Something to help you remember– Liberty Mutual

BMW Grillz– BMW USA

Your Future Guide– Smithsonian

Outride ADHD– Specialized

The Electric AI Canvas– BMW Global

Summer on– BMW USA

Crash from Home– Doritos

Dreamland VR– Oakley

Nalata Art Co.– Nalata

Sweet Rainbow– Sweet Rainbow

RFRSH can– Sprite

The world's fastest bike– Specialized

Appito– Appito

Be the Monster– Fila

Live the legacy– Fila

O.bra Festival– Instagrafite

©Sperb Sr. Creative at GS&P

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