Outoride ADHD' introduces bikes for daily therapy.

One in nine kids is diagnosed with attention-deficit/hyperactivity disorder (ADHD). Research shows that a bike ride a day can help such kids slow down their racing minds and focus. See what happens when kids seeking to break the frustrating cycle of ADHD take to the streets on their bikes in this fast-moving Johnny Green-directed film for the Specialized Foundation.

My role: Creative and Art Director
Director: Johnny Green
Agency: Goodby Silverstein & Partners

Selected Works

Magic Words– HP

A.I. vs K.I.– Lunchables

Dreamland VR– Oakley

/Imagined Stories– PERSONAL PROJECT

Water on Mars– Sodastream

Powered by K.I.– Lunchables

RFRSH can– Sprite

Joy is a simple recipe– Lay's Global

Nalata Art Co.– Nalata

Your Future Guide– Smithsonian

Something to help you remember– Liberty Mutual


The Electric AI Canvas– BMW Global

Summer on– BMW USA

Live the legacy– Fila

Crash from Home– Doritos

Are we there yet?– BMW USA

The world's fastest bike– Specialized

Appito– Appito

Be the Monster– Fila

O.bra Festival– Instagrafite