Summer on

– FOR BMW USA

The GS&P's inaugural BMW campaign, "Summer On," delves into Einstein's theory of relativity, which asserts that time is not fixed but somewhat influenced by velocity. Consequently, the greater the speed, the less one perceives the progression of time. 

The campaign elucidates the mechanics behind this miraculous occurrence, revealing that summer lasts only 93 days or 8 million seconds.

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My role: Creative and Art Director
Director: John Hillcoat
DoP: Hoyte van Hoytema
Photographer: Anton Watts
Agency: Goodby Silverstein & Partners

Selected Works

Magic Words– HP

A.I. vs K.I.– Lunchables

Powered by K.I.– Lunchables

Water on Mars– Sodastream

Something to help you remember– Liberty Mutual

BMW Grillz– BMW USA

Your Future Guide– Smithsonian

Outride ADHD– Specialized

The Electric AI Canvas– BMW Global

Crash from Home– Doritos

Dreamland VR– Oakley

Nalata Art Co.– Nalata

Are we there yet?– BMW USA

Sweet Rainbow– Sweet Rainbow

RFRSH can– Sprite

The world's fastest bike– Specialized

Appito– Appito

Be the Monster– Fila

Live the legacy– Fila

O.bra Festival– Instagrafite

©Sperb Sr. Creative at GS&P

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