This Lunchables campaign has restored my faith in human creativity.
A.I. has taken over the creative world in just a couple of years. Students write essays with ChatGPT. Artists use Midjourney to create beautiful images. A.I. art museums have sprung up across the world. But no matter how powerful A.I. gets, there is one creative force even more powerful: K.I. (kid imagination).
My role: Creative, Art Director, and Designer
Agency: Goodby Silverstein & Partners
Selected Works
Magic Words– HP
The Ultimate AI Masterpiece– BMW Global
Dreamland VR– Oakley
/Imagined Stories– PERSONAL PROJECT
Water on Mars– Sodastream
Powered by K.I.– Lunchables
RFRSH can– Sprite
Joy is a simple recipe– Lay's Global
No one is just one flavor– Truly
Nalata Art Co.– Nalata
Outride ADHD– Specialized
Your Future Guide– Smithsonian
Something to help you remember– Liberty Mutual
BMW Grillz– BMW USA
The Electric AI Canvas– BMW Global
Summer on– BMW USA
Live the legacy– Fila
Everyone can Photoshop– Adobe
Crash from Home– Doritos
Goodby Silverstein AI– GS&P
The battle of Doritos– Doritos
Are we there yet?– BMW USA
The world's fastest bike– Specialized
Appito– Appito
Be the Monster– Fila
O.bra Festival– Instagrafite