A.I. vs K.I.

– FOR LUNCHABLES DUNKABLES

A.I. has taken over the creative world in just a couple of years. Students write essays with ChatGPT. Artists use Midjourney to create beautiful images. A.I. art museums have sprung up across the world.

But no matter how powerful A.I. gets, there is one creative force even more powerful: K.I. (kid imagination).

To show how K.I. is superior, we had them face off against each other. We gave AI and kids the same prompt, and the kids out-imagined the A.I. We documented the experiment and turned the artwork into a public art exhibition, displaying the AI and KI images outside of America’s most popular museums to show that nothing out-imagines kids, not even AI.

01-AI-vs-KI-prompt
02-AI-vs-KI-prompt
04-wall
03-AI-vs-KI-prompt
05-wall
06-wall
losangeles-wall
04-ki-imagery
09-wall

My role: Creative and Art Director
Director: Emilio Diaz
Production: E-level GS&P

Agency: Goodby Silverstein & Partners

Selected Works

Magic Words– HP

Powered by K.I.– Lunchables

Water on Mars– Sodastream

Something to help you remember– Liberty Mutual

BMW Grillz– BMW USA

Your Future Guide– Smithsonian

Outride ADHD– Specialized

The Electric AI Canvas– BMW Global

Summer on– BMW USA

Crash from Home– Doritos

Dreamland VR– Oakley

Nalata Art Co.– Nalata

Are we there yet?– BMW USA

Sweet Rainbow– Sweet Rainbow

RFRSH can– Sprite

The world's fastest bike– Specialized

Appito– Appito

Be the Monster– Fila

Live the legacy– Fila

O.bra Festival– Instagrafite

©Sperb Sr. Creative at GS&P

View