This Lunchables campaign has restored my faith in human creativity.
A.I. has taken over the creative world in just a couple of years. Students write essays with ChatGPT. Artists use Midjourney to create beautiful images. A.I. art museums have sprung up across the world. But no matter how powerful A.I. gets, there is one creative force even more powerful: K.I. (kid imagination).
My role: Creative, Art Director, and Designer
Agency: Goodby Silverstein & Partners
Selected Works
Hiders KeepersProject type
Water on Mars– Sodastream
The Purple StormProject type
The Ultimate AI Masterpiece– BMW Global
Powered by K.I.– Lunchables
Magic Words– HP
BMW Grillz– BMW USA
No one is just one flavor– Truly
The Electric AI Canvas– BMW Global
Get UnreadyProject type
Joy is a simple recipe– Lay's Global
Something to help you remember– Liberty Mutual
Dreamland VR– Oakley
Outride ADHD– Specialized
/Imagined Stories– PERSONAL PROJECT
Your Future Guide– Smithsonian
RFRSH can– Sprite
Goodby Silverstein AI– GS&P
Are we there yet?– BMW USA
Nalata Art Co.– Nalata
Summer on– BMW USA
Everyone can Photoshop– Adobe
Live the legacy– Fila
J&J ReachProject type
Slay AIProject type
Crash from Home– Doritos
The battle of Doritos– Doritos
BloomProject type
Sweet Rainbow– Sweet Rainbow
The world's fastest bike– Specialized
Adobe Experience CloudProject type