Doritos revives iconic campaign with 'Crash from home' to inspire quarantined creatives.

When the pandemic hit, we decided to bring back to life the brand's well-known crowdsourcing platform, Crash the Super Bowl, but reimagined it to fit the new reality for creatives and creators bored in the house.

board-case

It was fun to be surprised by this type of content we got. <3 UGC

My role: Creative and Art Director
Client: Doritos
Agency: Goodby Silverstein & Partners

Selected Works

Hiders KeepersProject type

Get UnreadyProject type

A.I. vs K.I.– Lunchables

Water on Mars– Sodastream

Powered by K.I.– Lunchables

Magic Words– HP

BMW Grillz– BMW USA

The Electric AI Canvas– BMW Global

Joy is a simple recipe– Lay's Global

Something to help you remember– Liberty Mutual

Dreamland VR– Oakley

Outride ADHD– Specialized

/Imagined Stories– PERSONAL PROJECT

Your Future Guide– Smithsonian

RFRSH can– Sprite

Are we there yet?– BMW USA

Nalata Art Co.– Nalata

Summer on– BMW USA

Live the legacy– Fila

J&J ReachProject type

Slay AIProject type

BloomProject type

Sweet Rainbow– Sweet Rainbow

The world's fastest bike– Specialized

Doritos DustProject type

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