When the pandemic hit, we decided to bring back to life the brand's well-known crowdsourcing platform, Crash the Super Bowl, but reimagined it to fit the new reality for creatives and creators bored in the house.
It was fun to be surprised by this type of content we got. <3 UGC
My role: Creative and Art Director
Client: Doritos
Agency: Goodby Silverstein & Partners
Selected Works
Hiders KeepersProject type
Get UnreadyProject type
A.I. vs K.I.– Lunchables
Water on Mars– Sodastream
The Ultimate AI Masterpiece– BMW Global
Powered by K.I.– Lunchables
Magic Words– HP
BMW Grillz– BMW USA
No one is just one flavor– Truly
The Electric AI Canvas– BMW Global
Joy is a simple recipe– Lay's Global
Something to help you remember– Liberty Mutual
Dreamland VR– Oakley
Outride ADHD– Specialized
/Imagined Stories– PERSONAL PROJECT
Your Future Guide– Smithsonian
RFRSH can– Sprite
Goodby Silverstein AI– GS&P
Are we there yet?– BMW USA
Nalata Art Co.– Nalata
Summer on– BMW USA
Everyone can Photoshop– Adobe
Live the legacy– Fila
J&J ReachProject type
Slay AIProject type
The battle of Doritos– Doritos
BloomProject type
Sweet Rainbow– Sweet Rainbow
The world's fastest bike– Specialized
Adobe Experience CloudProject type
Doritos DustProject type