Doritos revives iconic campaign with 'Crash from home' to inspire quarantined creatives.
When the pandemic hit, we decided to bring back to life the brand's well-known crowdsourcing platform, Crash the Super Bowl, but reimagined it to fit the new reality for creatives and creators bored in the house.
It was fun to be surprised by this type of content we got. <3 UGC
My role: Creative and Art Director
Client: Doritos
Agency: Goodby Silverstein & Partners
Selected Works
Magic Words– HP
The Ultimate AI Masterpiece– BMW Global
A.I. vs K.I.– Lunchables
Dreamland VR– Oakley
/Imagined Stories– PERSONAL PROJECT
Water on Mars– Sodastream
Powered by K.I.– Lunchables
RFRSH can– Sprite
Joy is a simple recipe– Lay's Global
No one is just one flavor– Truly
Nalata Art Co.– Nalata
Outride ADHD– Specialized
Your Future Guide– Smithsonian
Something to help you remember– Liberty Mutual
BMW Grillz– BMW USA
The Electric AI Canvas– BMW Global
Summer on– BMW USA
Live the legacy– Fila
Everyone can Photoshop– Adobe
Goodby Silverstein AI– GS&P
The battle of Doritos– Doritos
Are we there yet?– BMW USA
The world's fastest bike– Specialized
Appito– Appito
Be the Monster– Fila
O.bra Festival– Instagrafite