RFRSH can

– FOR SPRITE

Sprite invited Snapchat users in Brazil to put their Snapcodes on millions of its soda cans.

The effort, dubbed RFRSH Na Lata (meaning "refresh on the can"), is showing up fresh content from Sprite and influencers' profiles on Snapchat.

Besides, the consumers can submit their Snapcodes via a microsite, and the Coca-Cola-owned soda can feature them.

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My role: Creative, Head of Art, and Art Director
Agency: FLAGCX

Selected Works

Magic Words– HP

The Electric AI Canvas– BMW Global

Your Future Guide– Smithsonian

Water on Mars– Sodastream

Something to help you remember– Liberty Mutual

Outride ADHD– Specialized

BMW Grillz– BMW USA

The world's fastest bike– Specialized

Are we there yet?– BMW USA

Summer on– BMW USA

Be the Monster– Fila

Live the legacy– Fila

Dreamland VR– Oakley

O.bra Festival– Instagrafite

©Sperb Sr. Creative at GS&P

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