O.bra is an International Festival of Muralism and Street Art in Brazil. This edition happened in São Paulo in the Largo do Arouche neighborhood.
I was invited to develop the whole branding design project for the festival.
The festival's name is a mix of the noun “obra,” which has more than one meaning in Portuguese. It is something under construction and a piece of art, and the point between the letter O and BRA highlights the shortcut for the word Brazil.
Then, to develop the visual identity, I created a creative visual concept that brings the main idea behind the festival name.
Magic Words– HP
The Electric AI Canvas– BMW Global
Your Future Guide– Smithsonian
Water on Mars– Sodastream
The Ultimate AI Masterpiece– BMW Global
Something to help you remember– Liberty Mutual
No one is just one flavor– Truly
Outride ADHD– Specialized
BMW Grillz– BMW USA
The world's fastest bike– Specialized
Are we there yet?– BMW USA
Summer on– BMW USA
The battle of Doritos– Doritos
Be the Monster– Fila
Live the legacy– Fila
RFRSH can– Sprite
Dreamland VR– Oakley