HP is helping people preserve one of their greatest treasures: their memories.
Imagine a country where over 13 million people cannot read or write. How many unheard stories have been forgotten, along with countless precious memories? Magic Words is a multi-awarded collaboration with HP that brings to life the first book written by people who've never written before.
My role: Creative, Art Director, and Designer
Director: Leandro HBL
DoP: Vagner Jabour
Photographers: Gabriel Bianchini, José Cabaço, Ale Charro, and Samuel Costa
Agency: AlmapBBDO
Selected Works
Hiders KeepersProject type
A.I. vs K.I.– Lunchables
The Ultimate AI Masterpiece– BMW Global
Get UnreadyProject type
Powered by K.I.– Lunchables
Water on Mars– Sodastream
The Purple StormProject type
BMW Grillz– BMW USA
No one is just one flavor– Truly
The Electric AI Canvas– BMW Global
Joy is a simple recipe– Lay's Global
Something to help you remember– Liberty Mutual
Dreamland VR– Oakley
Outride ADHD– Specialized
/Imagined Stories– PERSONAL PROJECT
Your Future Guide– Smithsonian
RFRSH can– Sprite
Goodby Silverstein AI– GS&P
Are we there yet?– BMW USA
Nalata Art Co.– Nalata
Summer on– BMW USA
Everyone can Photoshop– Adobe
Live the legacy– Fila
Slay AIProject type
Crash from Home– Doritos
The battle of Doritos– Doritos
BloomProject type
Sweet Rainbow– Sweet Rainbow
The world's fastest bike– Specialized