– FOR LIBERTY MUTUAL
Every day, we’re inundated with commercials that utilize familiar advertising tropes and cliches. And, while other ads may try to hide their use of these familiar tools, Liberty Mutual’s “Something to Help You Remember” campaign embraces them.
Liberty Mutual's "Something to Help You Remember" campaign is back, poking fun at advertising cliches to help you remember Liberty Mutual customizes home insurance.
My role: Creative and Art Director
Director: Director: Tim Godsall
Agency: Goodby Silverstein & Partners
Selected Works
Powered by K.I.– Lunchables
A.I. vs K.I.– Lunchables
Magic Words– HP
Water on Mars– Sodastream
The Ultimate AI Masterpiece– BMW Global
Nalata Art Co.– Nalata
Goodby Silverstein AI– GS&P
Your Future Guide– Smithsonian
The Electric AI Canvas– BMW Global
No one is just one flavor– Truly
BMW Grillz– BMW USA
Outride ADHD– Specialized
Crash from Home– Doritos
The world's fastest bike– Specialized
Are we there yet?– BMW USA
Summer on– BMW USA
The battle of Doritos– Doritos
Be the Monster– Fila
Live the legacy– Fila
RFRSH can– Sprite
Dreamland VR– Oakley
O.bra Festival– Instagrafite