Something to Help You Remember

It seems every day we’re inundated with commercials that utilize familiar advertising tropes and cliches. And, while other ads may try to hide their use of these familiar tools, Liberty Mutual’s “Something to Help You Remember” campaign embraces them head on.

In the second iteration of the campaign from GSP NY, “Something to Help You Remember” is back and bigger than ever going out of its way to poke fun at even more tried-and-true advertising cliches to help you remember Liberty Mutual customizes home insurance.

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Agency: Goodby Silverstein & Partners
Chief Creative Officer: Margaret Johnson
Executive Creative Directors: Danny Gonzalez and David Suarez
Creative Director: Cam Miller
Associate Creative Directors: Chase Doutre, Daniel O’Connor, Steve Nass, Candace Faircloth
Creatives: Nando Sperb, Sophie Lichtman, Craig Shervin, David Spradlin, Mila Wizel
Production Company: Anonymous Content, LA
Director: Tim Godsall
Editorial: Arcade Edit, Dave Anderson

Client: Liberty Mutual