The Ultimate AI Masterpiece

– FOR BMW GLOBAL

In 1975, Alexander Calder was the first artist to use a BMW as his canvas. Since then, many other renowned artists, including Frank Stella, Roy Lichtenstein, and Andy Warhol, have collaborated with BMW.

In 2020, to celebrate BMW's 50th anniversary of cultural engagement, we invited a new intelligence to leave its mark on the brand and create The Ultimate AI Masterpiece.

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My role: Creative and Art Director 
Production: GS&P Labs

Agency: Goodby Silverstein & Partners

Selected Works

Powered by K.I.– Lunchables

The Electric AI Canvas– BMW Global

Nalata Art Co.– Nalata

Magic Words– HP

Water on Mars– Sodastream

Your Future Guide– Smithsonian

Something to help you remember– Liberty Mutual

BMW Grillz– BMW USA

Outride ADHD– Specialized

Crash from Home– Doritos

The world's fastest bike– Specialized

Are we there yet?– BMW USA

Summer on– BMW USA

Be the Monster– Fila

Live the legacy– Fila

RFRSH can– Sprite

Dreamland VR– Oakley

O.bra Festival– Instagrafite

©Sperb Sr. Creative at GS&P

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