The Ultimate AI Masterpiece

– FOR BMW GLOBAL

In 1975, Alexander Calder was the first artist to use a BMW as his canvas. Since then, many other renowned artists, including Frank Stella, Roy Lichtenstein, and Andy Warhol, have collaborated with BMW under the art car program.
In 2020, we were asked to promote BMW’s most advanced vehicle yet: The 8 Grand Coupe.

So, in conjunction with BMW's 50th anniversary of cultural engagement, we decided to invite a new intelligence to leave its mark on the brand and create The Ultimate AI Masterpiece.

The result was someone that looked and sounded like you knew what you wanted to see and even described objects like you.

Take a tour of the Smithsonian Futures Exhibition guided by yourself... from the year of 2050.

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My role: Creative and Art Director 
Production: GS&P Labs

Agency: Goodby Silverstein & Partners

Selected Works

Magic Words– HP

The Electric AI Canvas– BMW Global

Your Future Guide– Smithsonian

Water on Mars– Sodastream

Something to help you remember– Liberty Mutual

Outride ADHD– Specialized

BMW Grillz– BMW USA

The world's fastest bike– Specialized

Are we there yet?– BMW USA

Summer on– BMW USA

Be the Monster– Fila

Live the legacy– Fila

RFRSH can– Sprite

Dreamland VR– Oakley

O.bra Festival– Instagrafite

©Sperb Sr. Creative at GS&P

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