The Ultimate AI Masterpiece
– FOR BMW GLOBAL
In 1975, Alexander Calder was the first artist to use a BMW as his canvas. Since then, many other renowned artists, including Frank Stella, Roy Lichtenstein, and Andy Warhol, have collaborated with BMW under the art car program.
In 2020, we were asked to promote BMW’s most advanced vehicle yet: The 8 Grand Coupe.
So, in conjunction with BMW's 50th anniversary of cultural engagement, we decided to invite a new intelligence to leave its mark on the brand and create The Ultimate AI Masterpiece.
The result was someone that looked and sounded like you knew what you wanted to see and even described objects like you.
Take a tour of the Smithsonian Futures Exhibition guided by yourself... from the year of 2050.
My role: Creative and Art Director
Production: GS&P Labs
Agency: Goodby Silverstein & Partners
Selected Works
Magic Words– HP
The Electric AI Canvas– BMW Global
Your Future Guide– Smithsonian
Water on Mars– Sodastream
Something to help you remember– Liberty Mutual
No one is just one flavor– Truly
Outride ADHD– Specialized
BMW Grillz– BMW USA
The world's fastest bike– Specialized
Are we there yet?– BMW USA
Summer on– BMW USA
The battle of Doritos– Doritos
Be the Monster– Fila
Live the legacy– Fila
RFRSH can– Sprite
Dreamland VR– Oakley
O.bra Festival– Instagrafite