The world's fastest bike
– FOR SPECIALIZED
A print ad campaign for Specialized, featuring the world's fastest bike yet.
We explored purely copywriting craft, typography, and beautiful Tarmac bicycle photos.
My role: Creative and Art Director
Agency: Goodby Silverstein & Partners
Selected Works
Magic Words– HP
The Electric AI Canvas– BMW Global
Your Future Guide– Smithsonian
Water on Mars– Sodastream
The Ultimate AI Masterpiece– BMW Global
Something to help you remember– Liberty Mutual
No one is just one flavor– Truly
Outride ADHD– Specialized
BMW Grillz– BMW USA
Are we there yet?– BMW USA
Summer on– BMW USA
The battle of Doritos– Doritos
Be the Monster– Fila
Live the legacy– Fila
RFRSH can– Sprite
Dreamland VR– Oakley
O.bra Festival– Instagrafite