The world's fastest bike
– FOR SPECIALIZED
A print ad campaign for Specialized, featuring the world's fastest bike yet.
We explored purely copywriting craft, typography, and the bicycle photos.
My role: Creative and Art Director
Agency: Goodby Silverstein & Partners
Selected Works
Powered by K.I.– Lunchables
The Electric AI Canvas– BMW Global
Nalata Art Co.– Nalata
Magic Words– HP
Water on Mars– Sodastream
Your Future Guide– Smithsonian
The Ultimate AI Masterpiece– BMW Global
Something to help you remember– Liberty Mutual
No one is just one flavor– Truly
BMW Grillz– BMW USA
Outride ADHD– Specialized
Are we there yet?– BMW USA
Summer on– BMW USA
The battle of Doritos– Doritos
Be the Monster– Fila
Live the legacy– Fila
RFRSH can– Sprite
Dreamland VR– Oakley
O.bra Festival– Instagrafite