The world's fastest bike

– FOR SPECIALIZED

A print ad campaign for Specialized, featuring the world's fastest bike yet.

We explored purely copywriting craft, typography, and beautiful Tarmac bicycle photos.

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13-TARMAC
12-TARMAC
16-TARMAC
15-TARMAC
14-TARMAC
10-TARMAC
08-TARMAC
07-TARMAC
06-TARMAC
05-TARMAC
18-TARMAC

My role: Creative and Art Director
Agency: Goodby Silverstein & Partners

Selected Works

Magic Words– HP

The Electric AI Canvas– BMW Global

Your Future Guide– Smithsonian

Water on Mars– Sodastream

Something to help you remember– Liberty Mutual

Outride ADHD– Specialized

BMW Grillz– BMW USA

Are we there yet?– BMW USA

Summer on– BMW USA

Be the Monster– Fila

Live the legacy– Fila

RFRSH can– Sprite

Dreamland VR– Oakley

O.bra Festival– Instagrafite

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