Summer on
– FOR BMW USA
The GS&P's inaugural BMW campaign, "Summer On," delves into Einstein's theory of relativity, which asserts that time is not fixed but somewhat influenced by velocity. Consequently, the greater the speed, the less one perceives the progression of time.
The campaign elucidates the mechanics behind this miraculous occurrence, revealing that summer lasts only 93 days or 8 million seconds.
My role: Creative and Art Director
Director: John Hillcoat
DoP: Hoyte van Hoytema
Photographer: Anton Watts
Agency: Goodby Silverstein & Partners
Selected Works
Powered by K.I.– Lunchables
The Electric AI Canvas– BMW Global
Nalata Art Co.– Nalata
Magic Words– HP
Water on Mars– Sodastream
Your Future Guide– Smithsonian
The Ultimate AI Masterpiece– BMW Global
Something to help you remember– Liberty Mutual
No one is just one flavor– Truly
BMW Grillz– BMW USA
Outride ADHD– Specialized
The world's fastest bike– Specialized
Are we there yet?– BMW USA
The battle of Doritos– Doritos
Be the Monster– Fila
Live the legacy– Fila
RFRSH can– Sprite
Dreamland VR– Oakley
O.bra Festival– Instagrafite