Summer on

– FOR BMW USA

The GS&P's inaugural BMW campaign, "Summer On," delves into Einstein's theory of relativity, which asserts that time is not fixed but somewhat influenced by velocity. Consequently, the greater the speed, the less one perceives the progression of time. 

The campaign elucidates the mechanics behind this miraculous occurrence, revealing that summer lasts only 93 days or 8 million seconds.

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My role: Creative and Art Director
Director: John Hillcoat
DoP: Hoyte van Hoytema
Photographer: Anton Watts
Agency: Goodby Silverstein & Partners

Selected Works

Powered by K.I.– Lunchables

The Electric AI Canvas– BMW Global

Nalata Art Co.– Nalata

Magic Words– HP

Water on Mars– Sodastream

Your Future Guide– Smithsonian

Something to help you remember– Liberty Mutual

BMW Grillz– BMW USA

Outride ADHD– Specialized

Crash from Home– Doritos

The world's fastest bike– Specialized

Are we there yet?– BMW USA

Be the Monster– Fila

Live the legacy– Fila

RFRSH can– Sprite

Dreamland VR– Oakley

O.bra Festival– Instagrafite

©Sperb Sr. Creative at GS&P

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