Lunchables Dunkables is a new snack that lets kids create and imagine new flavor combinations. But how do we show the power of kid creativity when everyone is focused on A.I. creativity?
We held focus groups for kids to try our snack, and noticed that they imagined our chicken nuggets as chicken planets, pretzel twists as magic swords, and mozza sticks as yellow submarines. They didn’t just eat it, they imagined entire worlds with it. So we decided to show how A.I. was no match for K.I. (Kid Imagination).
Selected Works
A.I. vs K.I.– Lunchables
Magic Words– HP
The Ultimate AI Masterpiece– BMW Global
Water on Mars– Sodastream
Your Future Guide– Smithsonian
The Electric AI Canvas– BMW Global
Something to help you remember– Liberty Mutual
Dreamland VR– Oakley
Nalata Art Co.– Nalata
Goodby Silverstein AI– GS&P
No one is just one flavor– Truly
BMW Grillz– BMW USA
Sweet Rainbow– Sweet Rainbow
Everyone can Photoshop– Adobe
Outride ADHD– Specialized
Crash from Home– Doritos
RFRSH can– Sprite
The world's fastest bike– Specialized
Appito– Appito
Are we there yet?– BMW USA
Summer on– BMW USA
The battle of Doritos– Doritos
Be the Monster– Fila
Live the legacy– Fila
O.bra Festival– Instagrafite