Outride ADHD

– FOR SPECIALIZED

One in nine kids is diagnosed with attention-deficit/hyperactivity disorder (ADHD). Research shows that a bike ride a day can help such kids slow down their racing minds and focus.

See what happens when kids seeking to break the frustrating cycle of ADHD take to the streets on their bikes in this fast-moving film from the Specialized Foundation, an offshoot of Specialized that touts cycling’s positive effects on health and well-being.

My role: Creative and Art Director
Director: Johnny Green
Agency: Goodby Silverstein & Partners

Selected Works

Magic Words– HP

The Electric AI Canvas– BMW Global

Your Future Guide– Smithsonian

Water on Mars– Sodastream

Something to help you remember– Liberty Mutual

BMW Grillz– BMW USA

The world's fastest bike– Specialized

Are we there yet?– BMW USA

Summer on– BMW USA

Be the Monster– Fila

Live the legacy– Fila

RFRSH can– Sprite

Dreamland VR– Oakley

O.bra Festival– Instagrafite

©Sperb Sr. Creative at GS&P

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