Magic Words
– FOR HP
Imagine a country where over 13 million people cannot read or write. How many unheard stories have been forgotten, along with countless precious memories?
Magic Words is a multi-awarded collaboration with HP that brings to life the first book written by people who've never written before.
My role: Creative, Art Director, and Visual Designer
Director: Leandro HBL
DoP: Vagner Jabour
Photographers: Gabriel Bianchini, José Cabaço, Ale Charro, and Samuel Costa
Agency: AlmapBBDO
Selected Works
Powered by K.I.– Lunchables
A.I. vs K.I.– Lunchables
The Ultimate AI Masterpiece– BMW Global
Water on Mars– Sodastream
Your Future Guide– Smithsonian
The Electric AI Canvas– BMW Global
Something to help you remember– Liberty Mutual
Dreamland VR– Oakley
Nalata Art Co.– Nalata
Goodby Silverstein AI– GS&P
No one is just one flavor– Truly
BMW Grillz– BMW USA
Sweet Rainbow– Sweet Rainbow
Everyone can Photoshop– Adobe
Outride ADHD– Specialized
Crash from Home– Doritos
RFRSH can– Sprite
The world's fastest bike– Specialized
Appito– Appito
Are we there yet?– BMW USA
Summer on– BMW USA
The battle of Doritos– Doritos
Be the Monster– Fila
Live the legacy– Fila
O.bra Festival– Instagrafite