Magic Words

– FOR HP

Along with HP, we made the first book written by people who've never written before.

Contemplate a nation having over 13 million individuals unable to read or write. How many untold narratives remain, destined to fade away along with countless cherished recollections?

Using Google Speech API, HP designed an innovative solution that captures spoken stories, transcribes them into written form, and promptly prints them.

With this groundbreaking endeavor, our journey began.

We embarked on a quest to unearth tales spanning the entire country, from the Amazon rainforest bordering the state of Rondonia to the rural villages nestled in the hinterlands of Northeast Brazil, all the way to the bustling metropolises of São Paulo and Rio de Janeiro. One by one, these stories were recorded via voice commands and transcribed in real time. These captivating narratives, accompanied by photographs, culminated in creating the first-ever book written by individuals without any writing background, including 30 extraordinary and unique memoirs.

This momentous project birthed a documentary that showcases remarkable locales and individuals united by a common thread: their stories, memories, and ideas, which would have otherwise been lost to the sands of time.

The Magic Words website is a complete platform that combines the tool, the documentary, and the book, providing a seamless experience.

My role: Creative, Art Director, and Visual Designer
Director: Leandro HBL
DoP: Vagner Jabour
Photographers: Gabriel Bianchini, José Cabaço, Ale Charro, and Samuel Costa
Agency: AlmapBBDO

©Sperb Sr. Creative at GS&P

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