Magic Words

– FOR HP

Imagine a country where over 13 million people cannot read or write. How many unheard stories have been forgotten, along with countless precious memories?

Magic Words is a multi-awarded collaboration with HP that brings to life the first book written by people who've never written before.

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My role: Creative, Art Director, and Visual Designer
Director: Leandro HBL
DoP: Vagner Jabour
Photographers: Gabriel Bianchini, José Cabaço, Ale Charro, and Samuel Costa
Agency: AlmapBBDO

Selected Works

Powered by K.I.– Lunchables

The Electric AI Canvas– BMW Global

Nalata Art Co.– Nalata

Water on Mars– Sodastream

Your Future Guide– Smithsonian

Something to help you remember– Liberty Mutual

BMW Grillz– BMW USA

Outride ADHD– Specialized

Crash from Home– Doritos

The world's fastest bike– Specialized

Are we there yet?– BMW USA

Summer on– BMW USA

Be the Monster– Fila

Live the legacy– Fila

RFRSH can– Sprite

Dreamland VR– Oakley

O.bra Festival– Instagrafite

©Sperb Sr. Creative at GS&P

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