Live the legacy

– FOR FILA

Bjorn Borg. Tupac. Derek Jeter. Grant Hill. FILA has always been associated with legends who helped shape the sportswear culture in the past, but the brand has faded in recent years.

To reposition it as a fashion sportswear brand, we brought back the glamour from its iconic past and created a story to remind people that legacy is something you build and live in now, not in the future.

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My role: Creative, Head of Art, and Art Director
Agency: FLAGCX

Selected Works

Powered by K.I.– Lunchables

The Electric AI Canvas– BMW Global

Nalata Art Co.– Nalata

Magic Words– HP

Water on Mars– Sodastream

Your Future Guide– Smithsonian

Something to help you remember– Liberty Mutual

BMW Grillz– BMW USA

Outride ADHD– Specialized

Crash from Home– Doritos

The world's fastest bike– Specialized

Are we there yet?– BMW USA

Summer on– BMW USA

Be the Monster– Fila

RFRSH can– Sprite

Dreamland VR– Oakley

O.bra Festival– Instagrafite

©Sperb Sr. Creative at GS&P

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