Live the legacy
– FOR FILA
Bjorn Borg. Tupac. Derek Jeter. Grant Hill. FILA has always been associated with legends who helped shape the sportswear culture in the past, but the brand has faded in recent years.
To reposition it as a fashion sportswear brand, we brought back the glamour from its iconic past and created a story to remind people that legacy is something you build and live in now, not in the future.
My role: Creative, Head of Art, and Art Director
Agency: FLAGCX
Selected Works
Powered by K.I.– Lunchables
The Electric AI Canvas– BMW Global
Nalata Art Co.– Nalata
Magic Words– HP
Water on Mars– Sodastream
Your Future Guide– Smithsonian
The Ultimate AI Masterpiece– BMW Global
Something to help you remember– Liberty Mutual
No one is just one flavor– Truly
BMW Grillz– BMW USA
Outride ADHD– Specialized
The world's fastest bike– Specialized
Are we there yet?– BMW USA
Summer on– BMW USA
The battle of Doritos– Doritos
Be the Monster– Fila
RFRSH can– Sprite
Dreamland VR– Oakley
O.bra Festival– Instagrafite