Something to help you remember
– FOR LIBERTY MUTUAL
It seems every day we’re inundated with commercials that utilize familiar advertising tropes and cliches. And, while other ads may try to hide their use of these familiar tools, Liberty Mutual’s “Something to Help You Remember” campaign embraces them head-on.
In the second iteration of the campaign from GSP NY, “Something to Help You Remember” is back and bigger than ever, going out of its way to poke fun at even more tried-and-true advertising cliches to help you remember Liberty Mutual customizes home insurance.
My role: Creative and Art Director
Director: Director: Tim Godsall
Agency: Goodby Silverstein & Partners
Selected Works
Magic Words– HP
The Electric AI Canvas– BMW Global
Your Future Guide– Smithsonian
Water on Mars– Sodastream
The Ultimate AI Masterpiece– BMW Global
No one is just one flavor– Truly
Outride ADHD– Specialized
BMW Grillz– BMW USA
The world's fastest bike– Specialized
Are we there yet?– BMW USA
Summer on– BMW USA
The battle of Doritos– Doritos
Be the Monster– Fila
Live the legacy– Fila
RFRSH can– Sprite
Dreamland VR– Oakley
O.bra Festival– Instagrafite