Something to help you remember


It seems every day we’re inundated with commercials that utilize familiar advertising tropes and cliches. And, while other ads may try to hide their use of these familiar tools, Liberty Mutual’s “Something to Help You Remember” campaign embraces them head-on.

In the second iteration of the campaign from GSP NY, “Something to Help You Remember” is back and bigger than ever, going out of its way to poke fun at even more tried-and-true advertising cliches to help you remember Liberty Mutual customizes home insurance.

My role: Creative and Art Director
Director: Director: Tim Godsall 
Agency: Goodby Silverstein & Partners

Selected Works

Magic Words– HP

The Electric AI Canvas– BMW Global

Your Future Guide– Smithsonian

Water on Mars– Sodastream

Outride ADHD– Specialized


The world's fastest bike– Specialized

Are we there yet?– BMW USA

Summer on– BMW USA

Be the Monster– Fila

Live the legacy– Fila

RFRSH can– Sprite

Dreamland VR– Oakley

O.bra Festival– Instagrafite

©Sperb Sr. Creative at GS&P