Something to help you remember

– FOR LIBERTY MUTUAL

Every day, we’re inundated with commercials that utilize familiar advertising tropes and cliches. And, while other ads may try to hide their use of these familiar tools, Liberty Mutual’s “Something to Help You Remember” campaign embraces them.

Liberty Mutual's "Something to Help You Remember" campaign is back, poking fun at advertising cliches to help you remember Liberty Mutual customizes home insurance.

My role: Creative and Art Director
Director: Director: Tim Godsall 
Agency: Goodby Silverstein & Partners

Selected Works

Powered by K.I.– Lunchables

The Electric AI Canvas– BMW Global

Nalata Art Co.– Nalata

Magic Words– HP

Water on Mars– Sodastream

Your Future Guide– Smithsonian

BMW Grillz– BMW USA

Outride ADHD– Specialized

Crash from Home– Doritos

The world's fastest bike– Specialized

Are we there yet?– BMW USA

Summer on– BMW USA

Be the Monster– Fila

Live the legacy– Fila

RFRSH can– Sprite

Dreamland VR– Oakley

O.bra Festival– Instagrafite

©Sperb Sr. Creative at GS&P

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