Dreamland VR

– FOR OAKLEY

An immersive experience in the Megaramp with Bob Burnquist - that comes inside the brand’s new skate shoe box.

To promote the launch of Oakley’s first skate shoes with Bob Burnquist’s signature, we created “Oakley Dreamland VR”: an immersive VR experience of a drop in the Megaramp with Bob Burnquist.

The experience allows people to discover the feeling of a full drop in the gigantic ramp in Bob’s backyard.

To deliver the VR experience for everyone, we’ve developed a limited-edition cardboard VR inside the product’s box. The film is also available on YouTube 360º and in a 360º video on Facebook.

This project continues the global campaign "One Obsession", in which Oakley explores the place of obsession of each athlete.