An immersive experience in the Megaramp with Bob Burnquist - that comes inside the brand’s new skate shoe box.
To promote the launch of Oakley’s first skate shoes with Bob Burnquist’s signature, we created “Oakley Dreamland VR”: an immersive VR experience of a drop in the Megaramp with Bob Burnquist.
The experience allows people to discover the feeling of a full drop in the gigantic ramp in Bob’s backyard.
To deliver the VR experience for everyone, we’ve developed a limited-edition cardboard VR inside the product’s box. The film is also available on YouTube 360º and in a 360º video on Facebook.
This project continues the global campaign "One Obsession", in which Oakley explores the place of obsession of each athlete.
Magic Words– HP
The Electric AI Canvas– BMW Global
Your Future Guide– Smithsonian
Water on Mars– Sodastream
The Ultimate AI Masterpiece– BMW Global
Something to help you remember– Liberty Mutual
No one is just one flavor– Truly
Outride ADHD– Specialized
BMW Grillz– BMW USA
The world's fastest bike– Specialized
Are we there yet?– BMW USA
Summer on– BMW USA
The battle of Doritos– Doritos
Be the Monster– Fila
Live the legacy– Fila
RFRSH can– Sprite
O.bra Festival– Instagrafite