With the All-new 2 Series, BMW wanted to reach a younger, more urban audience. So, we decided to celebrate an iconic part of the vehicle, the grill, by designing an incredible piece of Jewelry: BMW Grillz.
Not only did the Grillz showcase one of the BMWs most recognized brand elements in a new and exciting way. They also tied back to BMWs legacy of joy since every time the wearer smiled; the grill would become visible.
BMW Grillz was featured across the global launch campaign for the 2 Series.
My role: Creative, Art Director, and Product Designer
Agency: Goodby Silverstein & Partners
Magic Words– HP
The Electric AI Canvas– BMW Global
Your Future Guide– Smithsonian
Water on Mars– Sodastream
The Ultimate AI Masterpiece– BMW Global
Something to help you remember– Liberty Mutual
No one is just one flavor– Truly
Outride ADHD– Specialized
The world's fastest bike– Specialized
Are we there yet?– BMW USA
Summer on– BMW USA
The battle of Doritos– Doritos
Be the Monster– Fila
Live the legacy– Fila
RFRSH can– Sprite
Dreamland VR– Oakley
O.bra Festival– Instagrafite