BMW Grillz


With the All-new 2 Series, BMW wanted to reach a younger, more urban audience. So, we decided to celebrate an iconic part of the vehicle, the grill, by designing an incredible piece of Jewelry: BMW Grillz.

Not only did the Grillz showcase one of the BMWs most recognized brand elements in a new and exciting way. They also tied back to BMWs legacy of joy since every time the wearer smiled; the grill would become visible.

BMW Grillz was featured across the global launch campaign for the 2 Series.


My role: Creative, Art Director, and Product Designer
Agency: Goodby Silverstein & Partners

Selected Works

Magic Words– HP

The Electric AI Canvas– BMW Global

Your Future Guide– Smithsonian

Water on Mars– Sodastream

Something to help you remember– Liberty Mutual

Outride ADHD– Specialized

The world's fastest bike– Specialized

Are we there yet?– BMW USA

Summer on– BMW USA

Be the Monster– Fila

Live the legacy– Fila

RFRSH can– Sprite

Dreamland VR– Oakley

O.bra Festival– Instagrafite

©Sperb Sr. Creative at GS&P