A.I. vs K.I.
– FOR LUNCHABLES DUNKABLES
A.I. has taken over the creative world in just a couple of years. Students write essays with ChatGPT. Artists use Midjourney to create beautiful images. A.I. art museums have sprung up across the world.
But no matter how powerful A.I. gets, there is one creative force even more powerful: K.I. (kid imagination).
To show how K.I. is superior, we had them face off against each other. We gave AI and kids the same prompt, and the kids out-imagined the A.I. We documented the experiment and turned the artwork into a public art exhibition, displaying the AI and KI images outside of America’s most popular museums to show that nothing out-imagines kids, not even AI.
My role: Creative and Art Director
Director: Emilio Diaz
Production: E-level GS&P
Agency: Goodby Silverstein & Partners
Selected Works
Powered by K.I.– Lunchables
Magic Words– HP
The Ultimate AI Masterpiece– BMW Global
Water on Mars– Sodastream
Your Future Guide– Smithsonian
The Electric AI Canvas– BMW Global
Something to help you remember– Liberty Mutual
Dreamland VR– Oakley
Nalata Art Co.– Nalata
Goodby Silverstein AI– GS&P
No one is just one flavor– Truly
BMW Grillz– BMW USA
Sweet Rainbow– Sweet Rainbow
Everyone can Photoshop– Adobe
Outride ADHD– Specialized
Crash from Home– Doritos
RFRSH can– Sprite
The world's fastest bike– Specialized
Appito– Appito
Are we there yet?– BMW USA
Summer on– BMW USA
The battle of Doritos– Doritos
Be the Monster– Fila
Live the legacy– Fila
O.bra Festival– Instagrafite