One in nine kids is diagnosed with attention-deficit/hyperactivity disorder (ADHD). Research shows that a bike ride a day can help such kids slow down their racing minds and focus.

See what happens when kids seeking to break the frustrating cycle of ADHD take to the streets on their bikes in this fast-moving film from the Specialized Foundation, an offshoot of Specialized that touts cycling’s positive effects on health and well-being.

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Agency: Goodby Silverstein & Partners
Co-Chairman: Rich Silverstein
Creative Directors: Roger Baran, Sam Luchini
Art Director: Nando Sperb
Copywriter: Caroline Cappelli
Executive Producer: Benton Roman
Production Company: Tonic Films
Director: Johnny Green
Client: The Specialized Foundation