O.bra is the International Festival of Muralism and Street Art from Brazil. The first edition was in São Paulo at Largo do Arouche.
I was invited to develop whole branding project behind O.bra Festival. The process started in middle of 2014. First of all I did the O.bra’s visual identity.
The name of festival is a mix among the noun “obra” which in portuguese has more than one meaning. It can be something under construction or a piece of art and the point between the letter O and BRA take highlight to shortcut for word Brazil.