HP Magic Words

HP made the first book written by people who've never written before.

Think about a country that has more than 13 million illiterate people. How many stories go unwritten and how many memories would be lost?

HP developed an innovation using Google Speech API that captures stories through speech, transforms it into text and prints it in real time.
And with that, we hit the road.

We started out looking for stories all across the country, from the Amazon rainforest on the border with the state of Rondonia to villages in the backlands of the Northeast of the Brazil, all the way to the big cities São Paulo and Rio de Janeiro. And, one by one, the stories were recorded via voice command and printed in real time. Those pages were turned into the first book written by people who’ve never written before, with 30 fantastic and touching memories and photos.

All of that became a documentary showing amazing places and people that have one thing in common: stories, memories, and ideas that would all pass into oblivion. But not anymore.

The website reunites the app/tool, the documentary and the book in a single responsive platform.

 

The Documentary

The Website

05-HP-SITE-desktop05-HP-SITE-desktop
07-HP-pages-desktop07-HP-pages-desktop
detailsdetails

 

 

The tool

tool-mobiletool-mobile
tool-desktoptool-desktop

The Book

livro-paglivro-pag
livro-coverlivro-cover
livro-detailslivro-details

Posters

poster1poster1
[unex_ce_button id="content_11eivz0fc" button_text_color="#000000" button_font="regular" button_font_size="12px" button_width="auto" button_alignment="center" button_text_spacing="2px" button_bg_color="#ffffff" button_padding="16px 64px 16px 64px" button_border_width="1px" button_border_color="#000000" button_border_radius="0px" button_text_hover_color="#b2b2b2" button_text_spacing_hover="2px" button_bg_hover_color="#000000" button_border_hover_color="#000000" button_link="https://www.hpmagicwords.com.br/#en" button_link_type="url" button_link_target="_blank" has_container="1" in_column=""]Go to website[/ce_button]

Thanks for watching

 

Agency: AlmapBBDO
Creative Director: Luciana Haguiara
Head of Art: Pedro Burneiko
Creative Technologist: Renato Jun
Art Directors: Pedro Burneiko, Nando Sperb, Renato Jun
Copywriter: Luciana Haguiara
UX Designer: Caroline Kayatt
Tech Developers: The Goodfellas
Video Production: Bando Studio
Video Director: Leandro HBL
Photographers: Gabriel Bianchini, José Cabaço, Ale Charro e Samuel Costa
Audio Production: Satélite
Client: HP Inc.

Awards:
Cannes Lions - Gold in Cyber
Cannes Lions - Bronze in Cyber
Cannes Lions - Bronze in Design (sub books)
Cannes Lions - Bronze in Design (sub writing)
Cannes Lions - Shortlist in Digital Craft
The FWA - Site of the day
Awwwards - Site of the day