Size doesn't matter.

We launched this video to show up the innovation behind the new Rexona and Dove package. A video to explain with a smart point of view the change between big package to small package.

The consumers have some difficulties to understand how Unilever make it then we explain it with this web commercial. Moreover we show up the benefits which this new package bring itself.


Thanks for watching


Creative Director: Roberto Martini
Head of Art: Nando Sperb
Concept: Luiz Mastropietro, Maria Guimarães
Art Directors: Nando Sperb, Frederico Felix
Copywriter: Maria Guimarães
Video Production: The Kumite
Video Director: Boca Ceravolo, André Holzmeister
Client: Unilever