It’s no secret that the boldest part about eating Doritos is licking the dust off your fingers afterwards. But catching Doritos dust is no easy feat.

So at this spot, Doritos reminded their fans that eating Doritos is not over until it’s over. And that every speck of dust is worth the sacrifice.


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Agency: Goodby Silverstein & Partners
Co-Chairman: Rich Silverstein
Creative Directors: Roger Baran, Sam Luchini
Art Director: Nando Sperb, Ricardo Matos 
Copywriter: Otto Pajunk
Executive Producer: Adrian Hernandez
Production Company: Landia
Director: Lucas Shannon
Client: Doritos