It’s no secret that the boldest part about eating Doritos is licking the dust off your fingers afterwards. But catching Doritos dust is no easy feat.

So at this spot, Doritos reminded their fans that eating Doritos is not over until it’s over. And that every speck of dust is worth the sacrifice.


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My role: Creative and Art Director
Director: Lucas Shannon
Agency: Goodby Silverstein & Partners
Client: Doritos