Are we there yet?

– FOR BMW USA

In this spot, we take the viewer on a journey through BMW’s unparalleled legacy of innovation. Directed by Mark Jenkinson, the ad showcases the brand's innovative spirit while asking, “Are we there yet?” without answering it. 

Because not every journey has an end.

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My role: Creative and Art Director
Director: Mark Jenkinson
Agency: Goodby Silverstein & Partners

Selected Works

Powered by K.I.– Lunchables

A.I. vs K.I.– Lunchables

Magic Words– HP

Water on Mars– Sodastream

Your Future Guide– Smithsonian

The Electric AI Canvas– BMW Global

Something to help you remember– Liberty Mutual

Dreamland VR– Oakley

Nalata Art Co.– Nalata

BMW Grillz– BMW USA

Sweet Rainbow– Sweet Rainbow

Outride ADHD– Specialized

Crash from Home– Doritos

RFRSH can– Sprite

The world's fastest bike– Specialized

Appito– Appito

Summer on– BMW USA

Be the Monster– Fila

Live the legacy– Fila

O.bra Festival– Instagrafite

©Sperb Sr. Creative at GS&P

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