Creative Art Director / Designer based in San Francisco with multiple backgrounds in advertising, visual design, and illustration.
I graduated in Advertising and Industrial Design in a small city in the south of Brazil. During my career, I’ve done integrated campaigns, illustrations, graphic design, digital experiences, and brand identity. Also, I’ve had the pleasure of leading a team of art directors, designers, and illustrators at FLAGCX/CUBOCC and W3haus.
I’ve worked for agencies like GS&P, AlmapBBDO, CUBOCC/FLAGCX (IPG), Agência Click (Isobar), JWT, and W3haus. I contributed to important clients such as BMW, Doritos, Fila, Ford, HP, LG, Oakley, Sprite, Redbull, Rexona, SodaStream, Specialized, Truly (Boston Beer), Xfinity, and so on.
Currently, I've worked as Sr Art Director at GS&P San Francisco. Feel free to contact me for nice projects & opportunities.
hello@sperb.co
Experience
GOODBY SILVERSTEIN & PARTNERS
Sr Art Director
2017
ALMAPBBDO
Sr Art Director
2016
CUBOCC/FLAGCX (IPG)
Head of art and Creative Lead
2015
W3HAUS
Head of art
2011 - 2014
JWT
Sr Art Director
2010 - 2011
CUBOCC
Art Director
2006 - 2010
AGÊNCIA CLICK (Isobar)
Art Director
2005
CUBOCC
Jr Art Director
2003 - 2005
Education
UCPEL
Advertising
2000 - 2003
ETFPEL
Industrial Design
1997 - 2000
Skills
Visual Design, Graphic Design, Branding & Identity, Illustration, Advertising, UX Design, Creative Concepting, Photography,
Motion Graphics.
Awards & Exhibitions
THE ONE SHOW - Silver in Craft (Storytelling)
HP Magic Words at AlmapBBDO
2017
LIA - Silver in Design (Editorial Design)
HP Magic Words at AlmapBBDO
2016
LIA - Silver in Design (Use of Copywriter)
HP Magic Words at AlmapBBDO
2016
CANNES LIONS - Gold in Cyber
HP Magic Words at AlmapBBDO
2016
CANNES LIONS - Bronze in Cyber
HP Magic Words at AlmapBBDO
2016
CANNES LIONS - 2 Bronze in Design
HP Magic Words at AlmapBBDO
2016
EL OJO - Silver in Direct
HP Magic Words at AlmapBBDO
2016
El OJO - Silver in Design (Editorial)
HP Magic Words at AlmapBBDO
2016
El OJO - Silver in Content (Editorial)
HP Magic Words at AlmapBBDO
2016
El OJO - Bronze in Mobile (App)
HP Magic Words at AlmapBBDO
2016
El OJO - Bronze Print Graphic Production (Best original photography)
HP Magic Words at AlmapBBDO
2016
Awwwards - Site of the day
HP Magic Words at AlmapBBDO
2016
THE FWA - Site of the day
HP Magic Words at AlmapBBDO
2016
CANNES LIONS - Bronze in Design
O olhar das marcas at JWT
2011
EL OJO - Silver
Reach J&J at JWT
2011
YAHOO BIG IDEA CHAIR - Winner
AXE Dark Temptation at CUBOCC
2008
REDBULL CANVAS COOLER SP
Collective Exhibition
2014
VOA SP
Collective Exhibition
2014
ADVERTISING NOW ONLINE
Ed. Julius Wiedemann by Taschen
- ECCO Brasilia at ISOBAR
- Gear Up Brazil Telecom at ISOBAR
2006


I want to tell you a little bit more about me. But now, in small letters.
During my whole academic life and after that in all my free time I experienced various types of artistic expressions. The graffiti stands out. Then, during more than 10 years that I’ve worked as art director, I have ventured into the field of digital illustration and it was there that I’m bringing my graphic urban background style. Always seeing for references like Barry McGee, Basquiat, Shepard Fairey, among others. They’re who help me to get inspired and push myself. I love them, some of them mix underground urban culture with graphic design and it has been my inspiration daily. Well, nowadays I believe that I got my own style. Every single day it’s changing but I have.
Well, that’s why you’ll see some free drawings in the work section and others on the misc page as well as my Instagram profile. I will hope you enjoy my art. Feedback is appreciated!